/* Next Bite Media v3: cream paper, walnut and ink, a little gold. Serif headings, square buttons, photo heroes.
   Modeled on how established local-service sites convert (enbiocorp.com study): real photo hero, plain promises, lots of "learn more", long FAQ. */
:root{
  --paper:#F6F1E7;--paper2:#EFE8D9;--white:#FFFDF8;--ink:#1B1A17;--ink2:#35322C;--muted:#6B655A;--muted2:#8E877A;--line:#DED5C2;--line2:#CBBFA6;
  --walnut:#3B2A1E;--walnut2:#2A1D14;--black:#15130F;--gold:#B8902A;--gold2:#D9B45A;--gold-dk:#8E6D17;
  --radius:6px;--shadow:0 10px 30px rgba(43,29,10,.10);
  --display:"Fraunces","Iowan Old Style","Palatino Linotype",Georgia,serif;--body:"Manrope","Avenir Next","Segoe UI",system-ui,sans-serif;--logo:Montserrat,"Helvetica Neue",Arial,sans-serif;
  --fs-h1:clamp(2.1rem,1.3rem + 3vw,3.9rem);--fs-h2:clamp(1.6rem,1.2rem + 1.4vw,2.35rem);--fs-h3:clamp(1.12rem,1rem + .35vw,1.3rem);--fs-lead:clamp(1.05rem,1rem + .3vw,1.2rem);
  --pad:clamp(56px,4vw + 30px,104px);--gut:clamp(18px,4vw,40px);--hdr:78px;
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth;scroll-padding-top:calc(var(--hdr) + 16px)}
body{margin:0;font-family:var(--body);font-size:1.0625rem;line-height:1.7;color:var(--ink);background:var(--paper);overflow-x:hidden}
img,svg{max-width:100%;height:auto;display:block}
a{color:var(--gold-dk);text-decoration-thickness:1px;text-underline-offset:3px}
h1,h2,h3{font-family:var(--display);font-weight:600;line-height:1.14;margin:0 0 .5em;letter-spacing:-.01em;text-wrap:balance;font-variation-settings:"opsz" 72,"SOFT" 30}
h1{font-size:var(--fs-h1)}
h2{font-size:var(--fs-h2);color:var(--walnut)}
h3{font-size:var(--fs-h3);font-weight:600}
.sec-dark h2,.hero h2,.band h2{color:#fff}
p{margin:0 0 1em}
.wrap{width:100%;max-width:1180px;margin:0 auto;padding:0 var(--gut)}
.narrow{max-width:800px}
.skip{position:absolute;left:-9999px}.skip:focus{left:12px;top:12px;z-index:99;background:#fff;padding:8px 12px}
.lead{font-size:var(--fs-lead);color:var(--ink2);max-width:62ch}
.eyebrow{font:600 .74rem/1 var(--body);letter-spacing:.16em;text-transform:uppercase;color:var(--gold-dk);margin:0 0 .9rem}
.fine{font-size:.9rem;color:var(--muted);margin-top:1rem}
.center{text-align:center}
.more{margin-top:1.6rem;font-weight:600;display:flex;gap:1.5rem;flex-wrap:wrap}
.more a{text-decoration:none;border-bottom:1px solid var(--gold);color:var(--walnut)}
.kicker{display:inline-block;font:600 .72rem/1 var(--body);letter-spacing:.14em;text-transform:uppercase;color:var(--gold-dk);margin-bottom:.6rem}
.sec-head{max-width:760px;margin-bottom:2rem}

/* buttons: square, uppercase, no glow */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.5rem;min-height:48px;padding:.75rem 1.5rem;border-radius:var(--radius);font:600 .86rem/1.2 var(--body);letter-spacing:.12em;text-transform:uppercase;text-decoration:none;border:1.5px solid transparent;transition:background .15s,color .15s,border-color .15s;white-space:nowrap;cursor:pointer;color:var(--ink)}
.btn-gold{background:var(--gold);color:#15130F!important;border-color:var(--gold)}
.btn-gold:hover{background:var(--gold2);border-color:var(--gold2)}
.btn-dark{background:var(--walnut);color:#fff!important;border-color:var(--walnut)}
.btn-dark:hover{background:var(--black)}
.btn-ghost{border-color:currentColor;background:transparent;color:inherit}
.btn-ghost:hover{background:rgba(255,255,255,.08)}
.btn-ghost-dark{border-color:var(--ink);color:var(--ink)}
.btn-lg{min-height:54px;padding:.9rem 1.8rem;font-size:.9rem}
.btns{display:flex;flex-wrap:wrap;gap:12px;margin-top:1.6rem}

/* header */
.site-header{position:fixed;top:0;left:0;right:0;z-index:60;color:#fff;transition:background .25s,box-shadow .25s,color .25s;background:linear-gradient(180deg,rgba(0,0,0,.55),rgba(0,0,0,0))}
.site-header.scrolled,.site-header.open{background:rgba(246,241,231,.97);color:var(--ink);box-shadow:0 1px 0 var(--line)}
.hdr{display:flex;align-items:center;gap:18px;height:var(--hdr)}
.logo{display:flex;align-items:center;gap:10px;text-decoration:none;color:inherit;flex-shrink:0}
.logo .mark{width:42px;height:34px;color:currentColor}
.wm{display:flex;flex-direction:column;line-height:1}
.wm1{font:600 1.15rem/1 var(--logo);letter-spacing:.03em}.wm1 b{color:var(--gold2);font-weight:600}
.scrolled .wm1 b,.open .wm1 b{color:var(--gold-dk)}
.wm2{font:600 .6rem/1 var(--logo);letter-spacing:.42em;opacity:.85;margin-top:5px}
.nav{margin-left:auto}
.nav>ul{list-style:none;margin:0;padding:0;display:flex;gap:2px}
.nav>ul>li{position:relative;display:flex;align-items:center}
.nav>ul>li>a{color:inherit;text-decoration:none;font:600 .9rem/1 var(--body);padding:10px 12px;opacity:.95;white-space:nowrap}
.nav>ul>li>a:hover,.nav>ul>li>a[aria-current]{color:var(--gold2)}
.scrolled .nav>ul>li>a:hover,.scrolled .nav>ul>li>a[aria-current]{color:var(--gold-dk)}
.mtoggle{width:22px;height:22px;border:0;background:transparent;cursor:pointer;position:relative;margin-left:-8px;margin-right:4px;color:inherit}
.mtoggle::after{content:"";position:absolute;left:7px;top:6px;width:7px;height:7px;border-right:1.6px solid currentColor;border-bottom:1.6px solid currentColor;transform:rotate(45deg);opacity:.8}
.nav .menu{position:absolute;top:calc(100% + 10px);left:50%;transform:translate(-50%,8px);background:var(--white);color:var(--ink);border:1px solid var(--line);border-radius:8px;box-shadow:0 24px 50px rgba(30,20,5,.18);opacity:0;visibility:hidden;transition:opacity .18s,transform .18s,visibility .18s;min-width:600px;z-index:5}
.nav li.has-menu:hover .menu,.nav li.has-menu:focus-within .menu,.nav li.has-menu.is-open .menu{opacity:1;visibility:visible;transform:translate(-50%,0)}
.nav .menu::before{content:"";position:absolute;top:-10px;left:0;right:0;height:10px}
.menu-in{display:grid;grid-template-columns:repeat(auto-fit,minmax(180px,1fr));padding:8px}
.mcol{padding:14px 16px}
.mcol+.mcol{border-left:1px solid var(--line)}
.mcol-h{font:600 .7rem/1 var(--body);letter-spacing:.14em;text-transform:uppercase;color:var(--muted2);margin:0 0 .7rem}
.mcol ul{list-style:none;margin:0;padding:0}
.mcol li a{display:block;color:var(--ink);text-decoration:none;font-size:.93rem;padding:5px 0;line-height:1.35}
.mcol li a:hover{color:var(--gold-dk)}
.mcta{background:var(--walnut);color:#fff;border-radius:6px;margin:6px;padding:16px;border-left:0!important}
.mcta .mcol-h{color:var(--gold2)}.mcta p{font-size:.9rem;color:#e6ddcf;margin-bottom:.9rem}
.mcta .btn{min-height:42px;padding:.5rem 1rem;font-size:.78rem}
.hdr-cta{display:flex;align-items:center;gap:14px}
.hdr-phone{color:inherit;text-decoration:none;font:700 .95rem var(--body);white-space:nowrap}
.hdr-cta .btn{min-height:44px;padding:.55rem 1.1rem;font-size:.78rem}
.burger{display:none;margin-left:auto;width:48px;height:48px;border:0;background:transparent;cursor:pointer;flex-direction:column;justify-content:center;gap:6px;padding:0 12px;color:inherit}
.burger span{height:2px;background:currentColor;transition:.2s}
.burger[aria-expanded=true] span:nth-child(1){transform:translateY(8px) rotate(45deg)}
.burger[aria-expanded=true] span:nth-child(2){opacity:0}
.burger[aria-expanded=true] span:nth-child(3){transform:translateY(-8px) rotate(-45deg)}
.mnav{display:none;max-height:calc(100vh - var(--hdr));overflow:auto;background:var(--paper);color:var(--ink);border-top:1px solid var(--line);padding:8px 0 24px}
.open .mnav{display:block}
.macc{border-bottom:1px solid var(--line)}
.macc summary{list-style:none;cursor:pointer;font:600 1.05rem var(--body);padding:16px 0;display:flex;justify-content:space-between;align-items:center}
.macc summary::-webkit-details-marker{display:none}
.macc summary::after{content:"+";font-size:1.4rem;color:var(--gold-dk)}
.macc[open] summary::after{content:"\2212"}
.macc-in{padding-bottom:12px}.macc-in .mcol{padding:6px 0 10px}.macc-in .mcol+.mcol{border-left:0}
.macc-in .mcta{margin:8px 0 0}
.mlink{display:block;font:600 1.05rem var(--body);padding:16px 0;border-bottom:1px solid var(--line);color:var(--ink);text-decoration:none}
.mnav-cta{display:grid;gap:10px;margin-top:18px}
@media (max-width:1180px){.nav{display:none}.hdr-cta{margin-left:auto}.burger{display:flex;margin-left:0}}
@media (max-width:760px){.hdr-cta{display:none}.burger{margin-left:auto}:root{--hdr:66px}}

/* breadcrumbs */
.crumbs{padding:0 0 18px}
.crumbs ol{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:6px;font-size:.84rem;color:rgba(255,255,255,.7)}
.crumbs li+li::before{content:"/";margin-right:6px;opacity:.5}
.crumbs a{color:inherit;text-decoration:none}
.crumbs li[aria-current]{color:#fff}

/* hero: photo with a dark walnut wash, white serif headline */
.hero{position:relative;color:#fff;padding:calc(var(--hdr) + 40px) 0 calc(var(--pad) + 40px);background:var(--walnut2) url(/img/hero-bg.webp) center 40%/cover no-repeat;isolation:isolate}
.hero::before{content:"";position:absolute;inset:0;background:linear-gradient(100deg,rgba(21,16,10,.9) 0%,rgba(21,16,10,.74) 45%,rgba(21,16,10,.45) 100%);z-index:-1}
.hero:not(.hero-home)::before{background:linear-gradient(100deg,rgba(21,16,10,.94) 0%,rgba(21,16,10,.88) 50%,rgba(21,16,10,.78) 100%)}
.hero .lead{color:#efe8dc;max-width:56ch}
.hero-in{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(28px,5vw,72px);align-items:center}
.hero-plain .hero-in{grid-template-columns:1fr}
.hero-plain .hero-copy{max-width:800px}
.hero h1{max-width:20ch;color:#fff}
.hero-note{margin-top:1.2rem;color:#d9d0c1;font-size:.95rem}
.hero-note a{color:var(--gold2)}
.hero-media .photo,.hero-media .mock{width:100%}
.hero-photo{border-radius:var(--radius);box-shadow:0 30px 60px rgba(0,0,0,.45);object-fit:cover;aspect-ratio:4/4.4;max-height:600px}
.hero-article{padding-bottom:calc(var(--pad) * .7 + 40px)}
.hero-form .hero-in{align-items:start}
.hero .chips .chip-static{background:rgba(255,255,255,.1);color:#f3ede2;border-color:rgba(255,255,255,.2)}
.jump{display:flex;flex-wrap:wrap;gap:6px;margin-top:1.4rem}
.jump a{display:inline-grid;place-items:center;width:38px;height:38px;border-radius:4px;background:rgba(255,255,255,.1);color:#fff;text-decoration:none;font:600 .9rem var(--body)}
.swoosh{position:absolute;left:0;right:0;bottom:-1px;width:100%;height:clamp(36px,6vw,84px);display:block}
.swoosh path{fill:var(--paper)}
@media (max-width:940px){.hero-in{grid-template-columns:1fr}.hero-media{max-width:600px}}

/* quick lead strip in the home hero */
.quick{margin-top:1.8rem;background:rgba(255,253,248,.96);color:var(--ink);border-radius:var(--radius);padding:14px;display:grid;grid-template-columns:1.2fr 1fr auto;gap:10px;align-items:end;max-width:640px;box-shadow:0 20px 50px rgba(0,0,0,.35)}
.quick label{display:grid;gap:4px;font:600 .72rem/1 var(--body);letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.quick input{font:inherit;font-family:var(--body);font-size:1rem;padding:10px 12px;border:1px solid var(--line2);border-radius:4px;min-height:46px;width:100%;background:#fff;color:var(--ink);letter-spacing:0;text-transform:none}
.quick .btn{min-height:46px}
.quick-note{grid-column:1/-1;font-size:.8rem;color:var(--muted);margin:0}
@media (max-width:600px){.quick{grid-template-columns:1fr}}

/* home: why / promises / services, enBio-style blocks */
.why{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(28px,6vw,96px);align-items:center}
.why-brand{display:grid;gap:14px;justify-items:start}
.why-brand .logo{color:var(--walnut)}
.why-brand .logo .mark{width:64px;height:52px}
.why-brand .wm1{font-size:1.7rem}.why-brand .wm1 b{color:var(--gold-dk)}.why-brand .wm2{font-size:.8rem}
.why-brand .tag{font-family:var(--display);font-style:italic;color:var(--muted);font-size:1.1rem}
.why p b{color:var(--walnut)}
@media (max-width:860px){.why{grid-template-columns:1fr}}
.promises{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.promise{background:linear-gradient(180deg,var(--paper2),var(--white));border:1px solid var(--line);border-radius:14px;padding:30px 26px;text-align:center}
.promise .ico{display:inline-grid;place-items:center;width:52px;height:52px;color:var(--gold-dk);margin-bottom:10px}
.promise .ico svg{width:40px;height:40px}
.promise h3{color:var(--walnut);font-size:1.25rem}
.promise ul{list-style:none;margin:1rem 0 0;padding:0;text-align:left}
.promise li{position:relative;padding:.4em 0 .4em 1.8em;font-size:.97rem;color:var(--ink2)}
.promise li::before{content:"";position:absolute;left:0;top:.72em;width:14px;height:14px;border-radius:50%;background:var(--gold)}
.promise li::after{content:"";position:absolute;left:4px;top:1.05em;width:6px;height:3px;border-left:2px solid #fff;border-bottom:2px solid #fff;transform:rotate(-45deg)}
.promise b{color:var(--walnut)}
@media (max-width:900px){.promises{grid-template-columns:1fr;max-width:520px;margin:0 auto}}
.services{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(22px,3vw,40px)}
.service{display:grid;gap:10px;align-content:start}
.service .ph{aspect-ratio:3/2;border-radius:var(--radius);overflow:hidden;background:var(--walnut2);box-shadow:var(--shadow)}
.service .ph img,.service .ph .mock,.service .ph .mock-svg{width:100%;height:100%;object-fit:cover;border-radius:0;filter:none}
.service h3{color:var(--walnut);font-size:1.3rem;margin:.6rem 0 0}
.service p{color:var(--ink2);margin:0 0 .6rem}
.services-2{grid-template-columns:1fr 1fr}
@media (max-width:900px){.services,.services-2{grid-template-columns:1fr;max-width:560px}}
.callout{display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,5vw,72px);align-items:center}
.callout .ph{border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow)}
.callout .ph img{width:100%;aspect-ratio:4/3;object-fit:cover}
.callout.flip>.ph{order:2}
@media (max-width:860px){.callout{grid-template-columns:1fr}.callout.flip>.ph{order:0}}
.commit{text-align:center;max-width:860px;margin:0 auto}
.commit p{font-size:1.12rem;color:var(--ink2)}

/* sections */
.sec{padding:var(--pad) 0}
.sec-tint{background:var(--paper2)}
.sec-dark{background:var(--walnut);color:#fff}
.sec-dark .lead,.sec-dark p{color:#e6ddcf}
.sec-dark h3{color:#fff}
.sec-dark a:not(.btn){color:var(--gold2)}
.sec-hub+.sec-hub{padding-top:0}
.sec-article{padding-top:calc(var(--pad) * .8)}
.sec-article .wrap>.prose+.prose,.sec-article .wrap>.sec-split+.sec-split,.sec-article .wrap>.prose+.sec-split,.sec-article .wrap>.sec-split+.prose{margin-top:clamp(40px,5vw,72px)}
.prose{max-width:720px}
.prose h2{margin-top:0}
.prose p,.prose li{font-size:1.05rem}
.prose ul.ticks{margin:1rem 0 1.4rem}
.sec-split{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr);gap:clamp(28px,5vw,72px);align-items:start}
.sec-split.flip>.prose{order:2}
.aside{position:sticky;top:calc(var(--hdr) + 20px)}
.art>*,.sec-split>*,.tool>*,.hero-in>*,.two>*,.why>*,.callout>*{min-width:0}
@media (max-width:900px){.sec-split{grid-template-columns:1fr}.sec-split.flip>.prose{order:0}.aside{position:static}}

.ticks{list-style:none;margin:0 0 1em;padding:0}
.ticks li{position:relative;padding:.5em 0 .5em 2em;border-bottom:1px solid var(--line)}
.ticks li:last-child{border-bottom:0}
.ticks li::before{content:"";position:absolute;left:.1em;top:1.05em;width:1em;height:.55em;border-left:2px solid var(--gold);border-bottom:2px solid var(--gold);transform:rotate(-45deg)}
.ticks-light li{border-color:rgba(255,255,255,.14);color:#f3ede2}
.howto{list-style:none;padding:0;margin:1rem 0}
.howto li{display:grid;grid-template-columns:42px 1fr;gap:16px;padding:14px 0;border-bottom:1px solid var(--line);align-items:start}
.howto li p{margin:0;padding-top:6px}
.num{display:inline-grid;place-items:center;width:42px;height:42px;border-radius:50%;background:var(--gold);color:#15130F;font:700 1.05rem var(--display);flex-shrink:0}

/* panels & asides */
.panel{background:var(--white);border:1px solid var(--line);border-radius:10px;padding:24px 26px;box-shadow:var(--shadow)}
.panel h3{display:flex;align-items:center;gap:10px;font-size:1.1rem;margin-bottom:.8rem;color:var(--walnut)}
.panel h3 svg{width:22px;height:22px;color:var(--gold-dk);flex-shrink:0}
.panel .ticks li{font-size:.97rem}
.panel-gold{background:var(--walnut);color:#fff;border-color:var(--walnut)}
.panel-gold h3{color:#fff}.panel-gold h3 svg{color:var(--gold2)}.panel-gold p{color:#e6ddcf;margin:0}
.panel-gold .ticks li{border-color:rgba(255,255,255,.14);color:#f3ede2}
.picks{list-style:none;margin:0;padding:0}
.picks li{display:grid;gap:2px;padding:.65em 0;border-bottom:1px solid var(--line)}
.picks li:last-child{border-bottom:0}
.picks strong{font-family:var(--display);font-weight:600;font-size:1.02rem;color:var(--walnut)}
.picks span{color:var(--muted);font-size:.93rem;line-height:1.5}
.picks a{color:var(--walnut);text-decoration:none}.picks a:hover{color:var(--gold-dk)}
.you{background:var(--walnut);color:#fff;border-radius:10px;padding:26px 28px}
.you .eyebrow{color:var(--gold2)}
.you dl{margin:0;display:grid;gap:16px}
.you dt{display:flex;align-items:center;gap:8px;font:600 .76rem/1 var(--body);letter-spacing:.1em;text-transform:uppercase;color:#cfc4b2;margin-bottom:6px}
.you dt svg{width:18px;height:18px;color:var(--gold2)}
.you dd{margin:0;font-size:1rem;line-height:1.55}
.note{background:var(--white);border:1px solid var(--line);border-left:4px solid var(--gold);border-radius:6px;padding:24px 28px}
.note h2{font-size:1.35rem}
.chips{display:flex;flex-wrap:wrap;gap:8px;margin:.3rem 0}
.chip-static{display:inline-block;border:1px solid var(--line2);border-radius:4px;padding:5px 12px;font-size:.86rem;background:var(--white);color:var(--ink)}

/* ROI widget (kept) */
.roi{background:var(--white);border:1px solid var(--line);border-radius:10px;padding:24px 26px;box-shadow:var(--shadow);display:grid;gap:12px}
.roi h3{margin:0;color:var(--walnut)}
.roi .fine{margin:0}
.roi label{display:grid;gap:6px;font:600 .84rem var(--body)}
.roi select,.roi input[type=number]{font:inherit;font-family:var(--body);font-size:1rem;padding:10px 12px;border:1px solid var(--line2);border-radius:4px;min-height:46px;background:#fff;width:100%}
.roi input[type=range]{width:100%;accent-color:var(--gold-dk)}
.roi output{font:700 1rem var(--body);color:var(--gold-dk)}
.roi-out{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:4px}
.roi-out div{background:var(--walnut);color:#fff;border-radius:6px;padding:16px;display:grid;gap:4px}
.roi-out span{font:600 1.9rem/1 var(--display);color:var(--gold2);font-variant-numeric:tabular-nums}
.roi-out small{color:#d9d0c1;font-size:.8rem;line-height:1.3}

/* steps */
.steps{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.steps-5{grid-template-columns:repeat(5,1fr)}
.step{background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.14);border-radius:8px;padding:26px 22px;display:grid;gap:14px;align-content:start}
.step h3{color:#fff;font-size:1.1rem;margin-bottom:.3em}.step p{margin:0;font-size:.95rem;color:#e6ddcf}
.steps-v{grid-template-columns:1fr;max-width:820px}
.steps-v .step{grid-template-columns:42px 1fr;background:var(--white);border-color:var(--line);box-shadow:var(--shadow)}
.steps-v .step h3{color:var(--walnut)}.steps-v .step p{color:var(--ink2)}
@media (max-width:1100px){.steps{grid-template-columns:repeat(2,1fr)}.steps-5{grid-template-columns:repeat(3,1fr)}}
@media (max-width:900px){.steps-5{grid-template-columns:repeat(2,1fr)}}
@media (max-width:760px){.steps,.steps-5{grid-template-columns:1fr}.step{grid-template-columns:42px 1fr}}

/* cards (hubs) */
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.card{position:relative;display:block;background:var(--white);border:1px solid var(--line);border-radius:8px;padding:26px 26px 54px;text-decoration:none;color:var(--ink);transition:transform .2s,box-shadow .2s,border-color .2s}
.card:hover{transform:translateY(-3px);box-shadow:var(--shadow);border-color:var(--gold)}
.card h3{margin-bottom:.4em;font-size:1.15rem;color:var(--walnut)}.card p{color:var(--muted);margin:0;font-size:.95rem}
.card .arrow{position:absolute;left:26px;bottom:18px;width:22px;height:22px;color:var(--gold-dk)}
@media (max-width:1024px){.cards{grid-template-columns:repeat(2,1fr)}}
@media (max-width:640px){.cards{grid-template-columns:1fr}}
.rel-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(230px,1fr));gap:12px}
.rel{display:flex;justify-content:space-between;align-items:center;gap:12px;background:var(--white);border:1px solid var(--line);border-radius:6px;padding:14px 16px;text-decoration:none;color:var(--ink);font:600 .95rem var(--body);transition:border-color .2s}
.rel:hover{border-color:var(--gold)}
.rel svg{width:18px;height:18px;color:var(--gold-dk);flex-shrink:0}
.sec-rel{padding-top:0}
.sec-rel h2{font-size:1.25rem;margin-bottom:1rem}

/* two-card split */
.two{display:grid;grid-template-columns:1fr 1fr;gap:22px}
.two-card{background:var(--white);border:1px solid var(--line);border-radius:10px;padding:clamp(26px,3vw,44px);box-shadow:var(--shadow)}
.two-dark{background:var(--walnut);color:#fff;border-color:var(--walnut)}
.two-dark p{color:#e6ddcf}.two-dark .eyebrow{color:var(--gold2)}.two-dark h2{color:#fff}
@media (max-width:860px){.two{grid-template-columns:1fr}}

/* ad examples */
.ex-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.ex{display:block;text-decoration:none;color:var(--ink);background:var(--white);padding:12px;border-radius:8px;border:1px solid var(--line);box-shadow:var(--shadow);transition:transform .2s}
.ex:hover{transform:translateY(-3px)}
.ex .adcard-svg{border-radius:4px;overflow:hidden}
.ex>span{display:flex;justify-content:space-between;align-items:baseline;gap:10px;padding:12px 6px 4px;font:600 1rem var(--display);color:var(--walnut)}
.ex small{font:500 .78rem var(--body);color:var(--muted)}
.ex[hidden]{display:none}
.filters{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:26px}
.chip{border:1px solid var(--line2);background:var(--white);border-radius:4px;padding:8px 14px;font:600 .82rem var(--body);letter-spacing:.04em;cursor:pointer;color:var(--ink)}
.chip.is-on{background:var(--walnut);color:#fff;border-color:var(--walnut)}
@media (max-width:1000px){.ex-grid{grid-template-columns:repeat(2,1fr)}}
@media (max-width:560px){.ex-grid{grid-template-columns:1fr}}

/* industry groups */
.igroups{display:grid;grid-template-columns:repeat(auto-fill,minmax(230px,1fr));gap:28px 40px}
.igroup h3{font:600 .76rem var(--body);letter-spacing:.14em;text-transform:uppercase;color:var(--muted2);margin-bottom:.8rem;padding-bottom:.6rem;border-bottom:1px solid var(--line2)}
.igroup ul{list-style:none;margin:0;padding:0}
.igroup li a{display:block;padding:6px 0;color:var(--ink);text-decoration:none;font-weight:500}
.igroup li a:hover{color:var(--gold-dk)}

/* plans (pricing page kept as the owner likes it) */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;align-items:stretch}
.plan{position:relative;background:var(--white);border:1px solid var(--line);border-radius:14px;padding:32px 28px;display:flex;flex-direction:column;transition:transform .2s,box-shadow .2s}
.plan:hover{transform:translateY(-3px);box-shadow:var(--shadow)}
.plan .btn{margin-top:auto}
.plan h3{color:var(--walnut)}
.plan-feat{background:var(--black);color:#fff;border:2px solid var(--gold)}
.plan-feat h3{color:#fff}
.plan-feat p,.plan-feat .per{color:#d9d0c1}
.plan-feat .ticks li{border-color:#2a2a2a;color:#eee}
.badge{position:absolute;top:-13px;left:28px;background:var(--gold);color:#15130F;font:700 .7rem/1 var(--body);letter-spacing:.1em;text-transform:uppercase;padding:7px 12px;border-radius:4px}
.price{font-family:var(--display);margin:.2em 0 0;color:var(--muted)}
.price span{font-size:2.6rem;font-weight:600;color:var(--ink);font-variant-numeric:tabular-nums}
.plan-feat .price span{color:var(--gold2)}
.per{font-size:.9rem;color:var(--muted);margin-bottom:1em}
@media (max-width:960px){.plans{grid-template-columns:1fr;max-width:540px}}

/* tables */
.tbl{overflow-x:auto;margin:1.2rem 0;border:1px solid var(--line);border-radius:8px;background:var(--white);-webkit-overflow-scrolling:touch}
table{border-collapse:collapse;width:100%;min-width:520px;font-size:.97rem}
th,td{text-align:left;padding:13px 16px;border-bottom:1px solid var(--line);vertical-align:top}
thead th{background:var(--walnut);color:#fff;font:600 .86rem var(--body);letter-spacing:.04em}
thead th:nth-child(2){color:var(--gold2)}
tbody th{font-weight:600;width:26%;font-family:var(--body);font-size:.93rem;color:var(--walnut)}
tbody tr:last-child>*{border-bottom:0}
tbody tr:nth-child(even) td,tbody tr:nth-child(even) th{background:var(--paper)}

/* faq */
.qa-list{display:grid}
.qa{border-bottom:1px solid var(--line2)}
.qa summary{cursor:pointer;list-style:none;padding:20px 44px 20px 0;position:relative;font:600 1.12rem/1.4 var(--display);color:var(--walnut)}
.qa summary::-webkit-details-marker{display:none}
.qa summary::after{content:"+";position:absolute;right:6px;top:13px;font-size:1.7rem;font-weight:300;color:var(--gold-dk);transition:transform .2s}
.qa[open] summary::after{transform:rotate(45deg)}
.qa-a p{color:var(--ink2);padding-bottom:14px;max-width:68ch}
.sec-faq h2{margin-bottom:1rem}

/* cta band */
.band{background:var(--walnut);color:#fff;padding:clamp(48px,6vw,88px) 0}
.band-in{display:flex;align-items:center;justify-content:space-between;gap:32px;flex-wrap:wrap}
.band .eyebrow{color:var(--gold2)}
.band h2{margin-bottom:.3em;max-width:24ch}.band p{color:#e6ddcf;margin:0;max-width:52ch}
.band .btns{margin-top:0}

/* rules */
.rules{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.rule{background:var(--white);border:1px solid var(--line);border-radius:8px;padding:24px;border-top:3px solid var(--gold)}
.rule h3{font-size:1.1rem;color:var(--walnut)}.rule p{margin:0;color:var(--muted);font-size:.95rem}
.rules-dark .rule{background:rgba(255,255,255,.06);border-color:rgba(255,255,255,.14);border-top-color:var(--gold)}
.rules-dark .rule h3{color:#fff}.rules-dark .rule p{color:#e6ddcf}
@media (max-width:1000px){.rules{grid-template-columns:repeat(2,1fr)}}
@media (max-width:560px){.rules{grid-template-columns:1fr}}

/* articles */
.answer{background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.16);border-left:4px solid var(--gold);border-radius:6px;padding:20px 24px;margin-top:1.4rem;max-width:760px}
.answer .eyebrow{color:var(--gold2);margin-bottom:.5rem}
.answer p:last-child{margin:0;font-size:1.08rem;color:#f6f0e4}
.keypts{background:var(--white);border:1px solid var(--line);border-radius:8px;padding:22px 26px;margin-bottom:2.2rem}
.keypts ul{margin:0;padding-left:1.1rem}.keypts li{margin:.35em 0}
.art{display:grid;grid-template-columns:260px minmax(0,1fr);gap:clamp(28px,5vw,72px);align-items:start}
.art-side{position:sticky;top:calc(var(--hdr) + 20px);display:grid;gap:18px}
.toc ol{margin:0;padding-left:1.2rem}.toc li{margin:.3em 0;font-size:.9rem}.toc a{color:var(--ink2);text-decoration:none}.toc a:hover{color:var(--gold-dk)}
.art-cta{background:var(--walnut);color:#fff;border-radius:8px;padding:20px}
.art-cta .eyebrow{color:var(--gold2)}.art-cta p{font-size:.93rem;color:#e6ddcf}
.art-main .prose{max-width:720px}
.art-main .prose+.prose{margin-top:clamp(36px,4vw,56px)}
@media (max-width:900px){.art{grid-template-columns:1fr}.art-side{position:static;order:2}.toc{display:none}}
.pillar{display:grid;gap:10px;background:var(--walnut);color:#fff;border-radius:10px;padding:clamp(28px,4vw,52px);text-decoration:none;border-left:6px solid var(--gold)}
.pillar h2{color:#fff}.pillar p{color:#e6ddcf;max-width:70ch}.pillar .btn{justify-self:start}
.gl-list{margin:0}
.gl-letter{font-size:1.2rem;color:var(--gold-dk);margin:2.2rem 0 .6rem;padding-bottom:.4rem;border-bottom:2px solid var(--gold)}
.gl{padding:14px 0;border-bottom:1px solid var(--line)}
.gl dt{font:600 1.08rem var(--display);color:var(--walnut)}.gl dd{margin:.25rem 0 0;color:var(--ink2)}
.gl small{display:block;margin-top:.4rem;color:var(--muted);font-size:.85rem}
.opts{list-style:none;margin:0;padding:0;display:grid;gap:18px}
.opt{display:grid;grid-template-columns:42px 1fr;gap:18px;background:var(--white);border:1px solid var(--line);border-radius:8px;padding:24px}
.opt h3{margin-bottom:.4em;color:var(--walnut)}.opt dl{display:grid;grid-template-columns:110px 1fr;gap:6px 14px;margin:.8rem 0;font-size:.95rem}
.opt dt{font:600 .74rem/1.5 var(--body);letter-spacing:.08em;text-transform:uppercase;color:var(--muted2)}.opt dd{margin:0}
@media (max-width:560px){.opt dl{grid-template-columns:1fr}}

/* tabs */
.tablist{display:inline-flex;gap:4px;background:var(--white);border:1px solid var(--line);border-radius:6px;padding:4px;margin-bottom:28px}
.tablist button{border:0;background:transparent;font:600 .85rem var(--body);letter-spacing:.06em;text-transform:uppercase;padding:10px 18px;border-radius:4px;cursor:pointer;color:var(--ink)}
.tablist button[aria-selected=true]{background:var(--walnut);color:#fff}

/* tools */
.tool{display:grid;grid-template-columns:380px minmax(0,1fr);gap:clamp(24px,4vw,56px);align-items:start}
.tool-form{display:grid;gap:12px;background:var(--white);border:1px solid var(--line);border-radius:10px;padding:24px;box-shadow:var(--shadow)}
.tool-form label{display:grid;gap:5px;font:600 .84rem var(--body)}
.tool-form input{font:inherit;font-family:var(--body);font-size:1rem;padding:10px 12px;border:1px solid var(--line2);border-radius:4px;min-height:44px;width:100%;background:#fff}
.tool-form input[type=color]{padding:4px;width:64px;height:44px}
.tool-preview{position:sticky;top:calc(var(--hdr) + 20px)}
@media (max-width:900px){.tool{grid-template-columns:1fr}.tool-preview{position:static}}
.mock .mock-svg{width:100%;height:auto;filter:drop-shadow(0 24px 40px rgba(0,0,0,.35));border-radius:10px}
.hero .mock .mock-svg{filter:drop-shadow(0 30px 60px rgba(0,0,0,.55))}

/* forms */
.form{background:var(--white);color:var(--ink);border-radius:10px;padding:clamp(22px,3vw,34px);box-shadow:0 30px 70px rgba(0,0,0,.35);display:grid;gap:14px}
.form label{display:grid;gap:6px;font:600 .86rem var(--body)}
.form input,.form select,.form textarea{font:inherit;font-family:var(--body);font-size:1rem;padding:12px 14px;border:1px solid var(--line2);border-radius:4px;width:100%;min-height:48px;background:#fff}
.form input:focus,.form select:focus,.form textarea:focus,.tool-form input:focus,.roi input:focus,.roi select:focus,.quick input:focus{outline:2px solid var(--gold);border-color:var(--gold)}
.row2{display:grid;grid-template-columns:1fr 1fr;gap:14px}
@media (max-width:520px){.row2{grid-template-columns:1fr}}
.hp{position:absolute;left:-9999px}
.form .btn{width:100%}
.nap.big{font:600 1.15rem/1.9 var(--body)}
.hero .nap a{color:var(--gold2)}
.legal h2{font-size:1.4rem;margin-top:1.6em}
.press-logo{max-width:240px;margin:1rem 0;border-radius:8px;overflow:hidden}
.swatches{display:flex;flex-wrap:wrap;gap:10px}
.swatches span{display:inline-block;padding:14px 18px;border-radius:6px;color:#fff;font:600 .9rem var(--body)}

/* footer */
.site-footer{background:var(--walnut2);color:#d9d0c1;padding:clamp(56px,6vw,88px) 0 110px;font-size:.94rem}
.site-footer .logo{color:#fff}
.ft-top{display:grid;grid-template-columns:1.5fr repeat(4,1fr);gap:32px}
.ft-brand p{margin-top:1rem;max-width:34ch}
.ft-h{font:600 .76rem/1 var(--body);letter-spacing:.14em;text-transform:uppercase;color:#fff;margin:0 0 1rem}
.site-footer ul{list-style:none;margin:0;padding:0}
.site-footer li{margin:.45em 0}
.site-footer a{color:#d9d0c1;text-decoration:none}
.site-footer a:hover{color:var(--gold2)}
.nap strong{color:#fff}
.soc{display:flex;gap:14px}
.ft-bot{display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;border-top:1px solid rgba(255,255,255,.12);margin-top:48px;padding-top:24px;font-size:.85rem}
@media (max-width:1024px){.ft-top{grid-template-columns:1fr 1fr 1fr}.ft-brand{grid-column:1/-1}}
@media (max-width:600px){.ft-top{grid-template-columns:1fr 1fr}}
@media (min-width:761px){.site-footer{padding-bottom:40px}}

/* mobile sticky bar */
.mbar{position:fixed;left:0;right:0;bottom:0;z-index:50;display:none;gap:10px;padding:10px var(--gut) calc(10px + env(safe-area-inset-bottom));background:rgba(42,29,20,.97);border-top:1px solid rgba(255,255,255,.12);color:#fff}
.mbar .btn{flex:1;min-height:48px}
.mbar .btn-ghost{flex:0 0 30%}
@media (max-width:760px){.mbar{display:flex}}

/* motion */
.js .reveal{opacity:0;transform:translateY(12px);transition:opacity .55s ease,transform .55s ease}
.js .reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.js .reveal{opacity:1;transform:none;transition:none}.btn,.card,.plan,.ex,.rel{transition:none}html{scroll-behavior:auto}}
@media (min-width:1800px){.wrap{max-width:1300px}body{font-size:1.125rem}}