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Napkin Dispenser Ads for HVAC Companies
Napkin dispenser ads for HVAC companies put your name on the table in the weeks before the phones get busy. When a condenser quits on a hot September night, the homeowner calls the number they remember, not the one they have to search for.
The shoulder months are where this pays
Every HVAC owner knows the pattern. In July and August you can't answer the phone fast enough. In April and October, techs are washing trucks.
A napkin card works on the quiet months. It asks for the tune-up or the furnace safety check while people still have time to say yes, and every tune-up is a chance to sign a maintenance agreement.
Agreement customers are the ones who call you first when the heat hits, instead of whoever shows up at the top of a search page.
Valley heat versus coastal fog
A home in Woodland Hills and a home in Santa Monica need different conversations. Inland, AC is a necessity, and an aging condenser is a summer emergency waiting to happen.
Near the coast, plenty of homes never had central air, and owners are now asking about ductless mini splits and heat pumps.
You pick the restaurants, so the card can match the house:
- Valley and inland neighborhoods: AC tune-up or replacement second opinion
- Coastal and older neighborhoods: first-time cooling with a mini split
- Foothill areas with cold winter nights: furnace safety check
Refrigerant changes and the replacement quote
Many homeowners have heard something about refrigerant changes and aren't sure what it means for the old system in the side yard. That uncertainty is an opening.
A card that offers a straight answer, like a free second opinion on a replacement quote, gives a cautious homeowner a reason to call you before they sign with someone else.
Heat pump questions, utility rebates when they're funded, and permit questions on changeouts all fit the same approach: one clear offer and one way to reach you.
Counting tune-ups and the agreements behind them
Give the napkin card its own phone number or a QR code that opens a booking page nobody else links to. Then ask on every booking call how they heard about you.
Count tune-ups booked, and separately count the agreements and replacements that came out of those visits. The second number tells you whether the table is earning its spot.
- A dedicated tracking number in your call software
- A QR code with its own landing page
- An offer code that appears only on the card
A note on advertising rules for HVAC companies
California generally requires licensed contractors to show their CSLB license number in advertising, and residential HVAC work usually falls under the C-20 classification. Check current rules with the CSLB before your card goes to print.
You approve every proof, so you stay in control of what goes to print.
From first call to your card on the table
- 1
Tell us where your customers are
Call or send the short form with your business address or the zip codes you serve. We reply within one business day with the restaurants near you that have an open spot in your category.
- 2
Pick your restaurants and a plan
Choose one restaurant, a cluster of five, or fifteen across an area. One advertiser per category per restaurant, so once you take the dentist spot at a restaurant, no other dentist can.
- 3
Approve your card
Send a logo, an offer and a phone number or QR code. We design the card, send a proof, and print it on heavy stock once you approve. You can also send a print-ready file.
- 4
Your ad goes on every table
We install your card in every dispenser at your restaurants on the next route visit, then check it on regular visits and send you photos.
- 5
Track and adjust
Use a code, a tracking number or a QR link that appears only on the napkin card. Swap the offer with the season. Add restaurants in areas that respond.
Flat monthly plans
Design, printing, installation and route visits are included in every plan.
Single Spot
$149/mo
1 restaurant
Your card in every dispenser at one restaurant you pick.
- Every dispenser in one restaurant
- Free ad design, proof and printing
- Category exclusivity at that restaurant
- Route visits with photo check-ins
Neighborhood
$499/mo
5 restaurants · about $100 per restaurant
Five restaurants clustered around your business or service area.
- Every dispenser in 5 restaurants
- Free ad design, proof and printing
- One free design change per quarter
- Category exclusivity at each restaurant
- Route visits with photo check-ins
Area Takeover
$1,199/mo
15 restaurants · about $80 per restaurant
Fifteen restaurants across the zip codes you serve.
- Every dispenser in 15 restaurants
- Free ad design, proof and printing
- Monthly design changes
- Category exclusivity at each restaurant
- First pick of new restaurants in your area
3-month minimum term, then month to month. Multi-area and multi-location campaigns: call (818) 383-6869.
Questions HVAC companies ask us
When should an HVAC company start a cooling card?
Before the first hot week. In much of LA County that means late winter or early spring, while homeowners still have time to schedule a tune-up. If you wait for the heat, you're chasing calls you'd likely get anyway instead of filling the slow weeks.
Can I advertise replacements and tune-ups on the same card?
You can, but one offer reads better from across a table. Most HVAC cards work with a single ask, like a tune-up, and a second card later for replacement second opinions. Design changes are included on a schedule that depends on your plan.
Will another HVAC company be in the same restaurant?
No. We place one advertiser per category per restaurant, so if you're the heating and air company in that restaurant's dispensers, a competitor won't be. You choose which restaurants near your service area you want.
Do I need my license number on the napkin ad?
California generally expects licensed contractors to include their CSLB license number in advertising, so we leave room for it on every contractor card. Confirm the current requirements with the CSLB, since we can't give legal advice.
Open spots
See which restaurants near you are open in your category
One advertiser per category per restaurant. We reply within one business day with what's open.