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Napkin Dispenser Ads vs. Billboards
Napkin dispenser ads vs. billboards: both are out-of-home advertising, but one is read at highway speed and the other at arm's length.
Napkin dispenser ads vs. Billboards: side by side
| Napkin dispenser ads (Next Bite Media) | Billboards | |
|---|---|---|
| Reading distance | About a foot away | From a moving car |
| How much it can say | Offer, phone number, QR code | A few words |
| Targeting | By neighborhood restaurant | By road and traffic count |
| Can people act on it | Scan or save the number at the table | Hard while driving |
| Pricing model | Flat monthly fee, small entry plan | Monthly rate per board plus production |
| Good for | Local offers and phone calls | Broad awareness on a major road |
Which one should you run?
Billboards build broad awareness. Napkin dispenser ads deliver an offer someone can act on while sitting down. A small business can start with a single restaurant and grow from there.
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