Alternatives
IndoorMedia GroceryMate Alternative for Local Businesses
IndoorMedia GroceryMate alternative is a fair thing to look up if you're weighing an annual grocery program against something closer to where your customers eat. GroceryMate is IndoorMedia's checkout divider stick program. Next Bite Media places ad cards in restaurant napkin dispensers. The comparison below sticks to published facts.
Next Bite Media vs. IndoorMedia GroceryMate: feature by feature
| Next Bite Media | IndoorMedia GroceryMate | |
|---|---|---|
| Setting | Tables inside local restaurants | Checkout lanes inside supermarkets |
| Audience posture | Seated, with time before and after the meal | Standing at the belt, moving groceries |
| Time near the ad | A sit-down meal | A checkout wait |
| Exclusivity model | One advertiser per category per restaurant | One exclusive advertiser per store, according to its website |
| How locations are chosen | You pick restaurants from our network near your business | Stores within a few miles of your service location, according to its website |
| Campaign length | Flat monthly plan with a minimum term | An annual program with first right of renewal, according to its website |
| Creative format | 6.5 by 4.25 inch full-color card, swapped on a plan schedule | Full-color divider sticks; size not listed on the page |
| Who it fits | Non-food local services near busy restaurant corridors | Local businesses near a supermarket their customers use |
About IndoorMedia GroceryMate: GroceryMate is a program from IndoorMedia. According to its website, GroceryMate places branded divider sticks at checkout lanes in supermarkets nationwide, in full color, featuring one exclusive advertiser per store. The page describes an annual program, says advertisers get first right of renewal and right of expansion, and talks about reaching shoppers within a few miles of the advertiser's primary service location. The page does not list a store count or ad dimensions. Source: https://www.indoormedia.com/grocerymate/.
An Annual Grocery Program vs. a Monthly Restaurant Plan
According to its website, GroceryMate is sold as an annual program, and the advertiser gets first right of renewal and right of expansion. That suits a business that has already decided to commit to one store for a year.
Our plans are a flat monthly fee with a minimum term, sized by restaurant count. You start with one restaurant, five, or fifteen, and the card design changes on a schedule set by the plan.
- Annual commitment: one decision, a year of presence at one store
- Monthly plan with a minimum term: a shorter first commitment, more locations to choose from
What a Divider Stick and a Dispenser Card Each Hold
A divider stick is long and narrow and gets handled, so it carries a name, a logo, and a short line well. A phone number or website works if it's large.
A napkin dispenser card is a landscape rectangle facing the diner at eye level across a table. It has room for a headline, one offer, a QR code, and a phone number, because the reader is a couple of feet away and sitting still.
Restaurants Approve Every Advertiser
One difference is who signs off. Restaurant owners in our network approve every advertiser at their tables and can ask for any card to come down. We also never place ads for food businesses, delivery apps, or drinks, so the ad never competes with the restaurant's own menu.
If a restaurant owner asks for a card to come down, we pull it and talk with you about a replacement restaurant nearby.
When each one fits
GroceryMate fits a local business that wants to hold one supermarket for a year as its only advertiser, with renewal rights, according to IndoorMedia's website. Napkin dispenser ads fit a non-food service business that wants seated diners near its office, prefers to choose several specific restaurants, and wants a monthly plan with one advertiser per category at each table. If your customers eat out more than they linger at checkout, start there.
Frequently asked questions
Is GroceryMate the same as IndoorMedia's other grocery ads?
GroceryMate is the name IndoorMedia's website uses for its checkout divider stick program. IndoorMedia also sells shopping cart ads under the Cartvertising name. We compare napkin dispenser ads with Cartvertising on a separate page, using only what IndoorMedia publishes.
Do napkin dispenser ads require a one-year commitment?
No. Napkin dispenser plans are a flat monthly fee with a minimum term, sized by the number of restaurants you pick. The current minimum and prices are on our pricing page, since prices are not final yet. Design, printing, installation, and check-ins are included.
Will another business in my category share my restaurant?
No. Each restaurant carries only one advertiser per category, so there is one dentist, one realtor, or one plumber at each spot. Other advertisers in different categories may appear in the same restaurant on other dispensers or rotations.
How do I know if a napkin ad is working?
Put something on the card that appears nowhere else: a QR code with its own landing page, a dedicated phone number, or an offer code. Then ask every new customer how they heard about you and keep a simple tally by month.
Open spots
See which restaurants near you are open in your category
One advertiser per category per restaurant. We reply within one business day with what's open.