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Napkin Dispenser Ads for Solar Installers
Napkin dispenser ads for solar installers reach homeowners who are curious about solar and batteries but tired of door knockers. A card on the table lets them look into it on their own terms, which is how most of them want to buy.
Tired of the knock at dinnertime
Solar has a sales reputation problem. Many homeowners have had someone at the door at dinnertime, or a call they never asked for.
A napkin card reverses that. Nobody's pitching. The homeowner sees a local installer's name, scans the code if they're curious, and reaches out when they're ready. That changes the first conversation completely.
Net billing changed the pitch
Since California moved many investor-owned utility customers to net billing, the conversation has shifted toward batteries, self-consumption, and backup power during outages. LADWP customers have their own program, and the two are easy to confuse.
Homeowners have heard pieces of this and aren't sure what applies to them. A card offering a straight answer for their utility is more honest, and more interesting, than one more go solar slogan.
Keep incentives off the card
Federal and state incentives for homeowners have changed and will keep changing. Copy that promises a specific credit or rebate can go stale while the card is still on the table.
Keep the card about you: local installer, battery backup, free roof and bill review. Put current incentive details on the landing page, where you can update them the day the rules change.
The panels you already put up down the street
Solar sells by neighborhood. Once a few houses on a block have panels, neighbors start asking who did them.
Pick restaurants near your existing installs. Your card at the local breakfast place and your panels on nearby roofs make the same point twice: this company works here.
Tracking a sale that takes a month
Solar decisions take time. A homeowner might scan the card in March, ask for a bill review in April, and sign after a second meeting.
Use a QR code that tags the lead source in your CRM, plus a dedicated number for people who'd rather call. Ask at the first meeting how they heard about you, then follow each card lead to a signed contract or a reason it didn't close.
Give the card a full season before judging it. The first few weeks mostly measure timing.
A note on advertising rules for solar installers
California generally expects solar contractors to display their CSLB license number in advertising, and residential solar sales come with required disclosure documents. Avoid quoting savings or incentive amounts on the card, and check current rules with the CSLB and your utility.
You approve every proof, so you stay in control of what goes to print.
From first call to your card on the table
- 1
Tell us where your customers are
Call or send the short form with your business address or the zip codes you serve. We reply within one business day with the restaurants near you that have an open spot in your category.
- 2
Pick your restaurants and a plan
Choose one restaurant, a cluster of five, or fifteen across an area. One advertiser per category per restaurant, so once you take the dentist spot at a restaurant, no other dentist can.
- 3
Approve your card
Send a logo, an offer and a phone number or QR code. We design the card, send a proof, and print it on heavy stock once you approve. You can also send a print-ready file.
- 4
Your ad goes on every table
We install your card in every dispenser at your restaurants on the next route visit, then check it on regular visits and send you photos.
- 5
Track and adjust
Use a code, a tracking number or a QR link that appears only on the napkin card. Swap the offer with the season. Add restaurants in areas that respond.
Flat monthly plans
Design, printing, installation and route visits are included in every plan.
Single Spot
$149/mo
1 restaurant
Your card in every dispenser at one restaurant you pick.
- Every dispenser in one restaurant
- Free ad design, proof and printing
- Category exclusivity at that restaurant
- Route visits with photo check-ins
Neighborhood
$499/mo
5 restaurants · about $100 per restaurant
Five restaurants clustered around your business or service area.
- Every dispenser in 5 restaurants
- Free ad design, proof and printing
- One free design change per quarter
- Category exclusivity at each restaurant
- Route visits with photo check-ins
Area Takeover
$1,199/mo
15 restaurants · about $80 per restaurant
Fifteen restaurants across the zip codes you serve.
- Every dispenser in 15 restaurants
- Free ad design, proof and printing
- Monthly design changes
- Category exclusivity at each restaurant
- First pick of new restaurants in your area
3-month minimum term, then month to month. Multi-area and multi-location campaigns: call (818) 383-6869.
Questions solar installers ask us
Should I put tax credits or rebates on my solar card?
Better not. Incentive programs change, and a card can sit on a table for months. Keep the card about your local crew and one simple offer, like a free bill review, and keep current incentive details on the page your QR code opens.
Is napkin advertising a fit for solar?
It fits the homeowner who's curious but doesn't want a sales pitch. They can scan the card, look you up, and reach out when ready. Use a tracking number or QR code so you can see how many leads it brings in.
Can I pick restaurants near my past installs?
Yes, and it's a good idea. You choose restaurants from our network near your business. Cards near neighborhoods where your panels are already on roofs reinforce your local reputation every time someone sits down.
What size is the solar ad card?
The card is landscape, about 6.5 by 4.25 inches, full color on heavy card stock, and the exact size is confirmed for the dispenser model before printing. There's room for a headline, one offer, a QR code, and your license number.
Open spots
See which restaurants near you are open in your category
One advertiser per category per restaurant. We reply within one business day with what's open.