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Napkin Dispenser Ads vs. Facebook Ads

Napkin dispenser ads vs. Facebook ads is a choice between a feed people scroll past and a table people sit at. Both can work for a local business. They do different jobs.

Napkin dispenser ads vs. Facebook Ads: side by side

Napkin dispenser ads (Next Bite Media)Facebook Ads
Where it's seenOn the table at local restaurantsIn a social feed on a phone
Can it be skippedNo. It sits on the table all mealYes. Scrolled past in a second
Time with the adThe length of a mealA moment in the feed
TargetingBy restaurant and neighborhoodBy interests, age and location
Pricing modelFlat monthly fee per planPer click or per thousand views, auction
Changing the creativeCard swaps on a scheduleInstant edits
Competitors next to youOne per category per restaurantEvery competitor in the same auction
Good forLocal recall and repetitionDirect clicks and fast testing

Which one should you run?

Use Facebook ads to test offers and capture clicks. Use napkin dispenser ads so the same neighborhood keeps seeing your name offline. Many local businesses run both and put the same offer on each, which also makes the napkin ad easy to measure.

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