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Napkin Dispenser Ads vs. Google Local Ads

Napkin dispenser ads vs. Google local ads is not either-or. Google ads catch people who are already searching. Table ads make sure your name is the one they search for.

Napkin dispenser ads vs. Google Local Ads: side by side

Napkin dispenser ads (Next Bite Media)Google Local Ads
When it worksBefore the need, building recallAt the moment of search
Pricing modelFlat monthly feePer lead or per click, auction
CompetitionOne advertiser per category per restaurantEvery local competitor bidding
Branded searchesRaises searches for your nameCaptures them
Good forBeing rememberedBeing found

Which one should you run?

Run Google local ads to catch demand. Run napkin dispenser ads so more of that demand searches for your name instead of a generic phrase. Branded searches are cheaper to win than generic ones.

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