Resources
Napkin Dispenser Advertising Resources
Napkin dispenser advertising resources for owners deciding whether table ads fit, what to print, how to track the calls and how the restaurant side works. Start with the guide; the articles go deeper on one question each.
For advertisers
How Much Does Restaurant Advertising Cost?
How much does restaurant advertising cost? It depends on the pricing model more than the format. Most in-restaurant ads are sold one of three ways: a…
How to Track Offline Advertising Results
How to track offline advertising results comes down to one rule: give every printed ad its own response path. Put a QR code, phone number, or offer…
How to Design a Napkin Ad That Gets Calls
Knowing how to design a napkin ad that gets calls starts with the reading distance. The card is seen from two to four feet away in a few seconds, so…
Napkin Dispenser Ad Size and Print Specs
Napkin dispenser ad size is 6.5 x 4.25 inches, landscape, for a standard tabletop interfold dispenser window. Supply artwork at 300 DPI in CMYK with…
What Is Restaurant Table Advertising?
What is restaurant table advertising? It is printed or displayed advertising placed on or at the tables of local restaurants, where diners see it…
Types of In-Restaurant Advertising
The main types of in-restaurant advertising are napkin dispenser cards, table tents, placemats, receipts, restroom ads, menu ads, digital screens,…
How Many Restaurants Should a Local Business Advertise In?
How many restaurants should a local business advertise in? Enough to cover the area your customers actually come from, and no more. A walk-in…
Local Advertising Ideas for Service Businesses
Local advertising ideas for service businesses fall into two budgets: your time and your money. Time-heavy ideas include reviews, partner referrals,…
QR Codes on Print Ads: How to Do It Right
QR codes on print ads work when the code is big enough for the distance people read it from, has a clear blank border, and leads to a page made for…
Category Exclusivity in Local Advertising, Explained
Category exclusivity in local advertising means a media seller agrees not to run an ad for your direct competitor in the same placement while you're…
Seasonal Advertising Calendar for Local Businesses
A seasonal advertising calendar for local businesses maps each month to the problems customers will have next. In Los Angeles that means roofers and…
How Long Should a Local Ad Campaign Run?
How long should a local ad campaign run? Long enough for the same people to see it repeatedly and for a need to come up while they still remember…
For restaurant owners
How to Reduce Napkin Waste in a Restaurant
How to reduce napkin waste in a restaurant comes down to five habits. Use dispensers that release one napkin at a time instead of open stacks. Put…
Tabletop Napkin Dispenser Buying Guide
A tabletop napkin dispenser buying decision starts with the napkin fold. Interfold dispensers give one napkin per pull and are slim enough for small…
How Restaurants Earn From Sponsored Dispensers
How restaurants earn from sponsored dispensers is mostly in costs they stop paying, not in cash. The sponsor supplies the tabletop dispensers, a…
Glossary of local advertising terms
Dwell time, category exclusivity, bleed, quiet zone, EDDM and the rest, in plain words.
ReferenceComparisons
Napkin dispenser ads next to Facebook ads, direct mail, billboards, grocery dividers, placemats and Google.
ReferenceFAQ
The questions advertisers and restaurant owners ask before they call.
Open spots
See which restaurants near you are open in your category
One advertiser per category per restaurant. We reply within one business day with what's open.