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Napkin Dispenser Ads vs. Direct Mail

Napkin dispenser ads vs. direct mail comes down to one drop against a standing presence. A postcard arrives once. A table ad is there every time someone nearby eats out.

Napkin dispenser ads vs. Direct Mail: side by side

Napkin dispenser ads (Next Bite Media)Direct Mail
Where it's seenOn restaurant tablesIn the mailbox
FrequencyEvery visit, all monthOnce per mailing
Shelf lifeUntil the card is swappedUntil it's recycled
TargetingBy restaurant and neighborhoodBy carrier route or address list
Pricing modelFlat monthly feePrinting plus postage per piece
Shared spaceA few advertisers, one per categoryCoupon packs share an envelope with many
Good forOngoing local recallReaching every household on a route once

Which one should you run?

Direct mail reaches every address on a route. Napkin dispenser ads repeat in the places those same people eat. Put the same offer code on both for a month and count which one rings the phone.

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