Tools
Napkin Ad ROI Calculator
Napkin ad ROI calculator: enter what one new customer is worth to you and see how many the card needs to bring in each month to pay for itself. Your numbers, simple arithmetic, no predictions.
How to read the result
Break-even is the plan cost divided by the value of one customer, rounded up. If one new patient is worth nine hundred dollars to a dental office over the first year and the plan costs a few hundred a month, one patient every month or two covers it. Everything after that is return.
Be honest about customer value. Use first-year value for recurring services (cleaning, pest control, gym memberships) and job value for one-time trades (roof, solar, a closed listing).
Then count
Put a code or a tracking number on the card that appears nowhere else. Ask every new customer how they heard about you. After three months, compare the count with the break-even line here.
Flat monthly plans
Design, printing, installation and route visits are included in every plan.
Single Spot
$149/mo
1 restaurant
Your card in every dispenser at one restaurant you pick.
- Every dispenser in one restaurant
- Free ad design, proof and printing
- Category exclusivity at that restaurant
- Route visits with photo check-ins
Neighborhood
$499/mo
5 restaurants · about $100 per restaurant
Five restaurants clustered around your business or service area.
- Every dispenser in 5 restaurants
- Free ad design, proof and printing
- One free design change per quarter
- Category exclusivity at each restaurant
- Route visits with photo check-ins
Area Takeover
$1,199/mo
15 restaurants · about $80 per restaurant
Fifteen restaurants across the zip codes you serve.
- Every dispenser in 15 restaurants
- Free ad design, proof and printing
- Monthly design changes
- Category exclusivity at each restaurant
- First pick of new restaurants in your area
3-month minimum term, then month to month. Multi-area and multi-location campaigns: call (818) 383-6869.
Open spots
See which restaurants near you are open in your category
One advertiser per category per restaurant. We reply within one business day with what's open.