Ways to advertise
Hyperlocal Advertising for Small Businesses
Hyperlocal advertising for small businesses means paying to reach only the few miles you can serve well. For a plumber, a cleaning company, or a tutoring center, a customer across the county is often a job you'd turn down. The work is drawing the radius first, then choosing channels that respect it.
Drawing Your Service Radius Before You Spend
Start with drive time, not miles. In Los Angeles, five miles can be ten minutes or forty-five depending on the freeway and the hour. Map where your last few dozen jobs or clients came from and how long it took to get there.
Then mark the ZIP codes you want more of, not just the ones you already serve. That map becomes the filter for every channel you buy.
- Plot past jobs by address
- Draw the drive-time edge you can keep on schedule
- List target ZIP codes inside that edge
Digital Radius Targeting vs. Physical Placement
Online ads let you set a radius or ZIP list, but location data is approximate, and people see ads while traveling or at work across town. It's still useful, and it's easy to adjust from one week to the next.
Physical placement is fixed. A card on a table in a restaurant inside your radius is only seen by people who are there. When you pick restaurants near your business, the targeting is the address itself.
Clustering Restaurants Inside Your Area
Our plans are sized by restaurant count: one, five, or fifteen. A hyperlocal approach clusters them. Five restaurants spread around a single ZIP code repeat your name to the same neighbors far more often than five scattered across the Valley.
If you serve two distinct pockets, split the plan between them and give each pocket its own offer code.
Checking That Calls Come From Inside the Line
Ask every caller their ZIP code or cross streets and log it beside how they heard about you. After a couple of months you'll see which channels bring jobs inside your radius and which bring calls you have to refer out.
Put a different QR code or offer code on each channel so the log doesn't depend on memory. A spreadsheet with four columns, date, ZIP, source, and job value, is enough to make the next budget decision.
From first call to your card on the table
- 1
Tell us where your customers are
Call or send the short form with your business address or the zip codes you serve. We reply within one business day with the restaurants near you that have an open spot in your category.
- 2
Pick your restaurants and a plan
Choose one restaurant, a cluster of five, or fifteen across an area. One advertiser per category per restaurant, so once you take the dentist spot at a restaurant, no other dentist can.
- 3
Approve your card
Send a logo, an offer and a phone number or QR code. We design the card, send a proof, and print it on heavy stock once you approve. You can also send a print-ready file.
- 4
Your ad goes on every table
We install your card in every dispenser at your restaurants on the next route visit, then check it on regular visits and send you photos.
- 5
Track and adjust
Use a code, a tracking number or a QR link that appears only on the napkin card. Swap the offer with the season. Add restaurants in areas that respond.
Flat monthly plans
Design, printing, installation and route visits are included in every plan.
Single Spot
$149/mo
1 restaurant
Your card in every dispenser at one restaurant you pick.
- Every dispenser in one restaurant
- Free ad design, proof and printing
- Category exclusivity at that restaurant
- Route visits with photo check-ins
Neighborhood
$499/mo
5 restaurants · about $100 per restaurant
Five restaurants clustered around your business or service area.
- Every dispenser in 5 restaurants
- Free ad design, proof and printing
- One free design change per quarter
- Category exclusivity at each restaurant
- Route visits with photo check-ins
Area Takeover
$1,199/mo
15 restaurants · about $80 per restaurant
Fifteen restaurants across the zip codes you serve.
- Every dispenser in 15 restaurants
- Free ad design, proof and printing
- Monthly design changes
- Category exclusivity at each restaurant
- First pick of new restaurants in your area
3-month minimum term, then month to month. Multi-area and multi-location campaigns: call (818) 383-6869.
Questions we get
What is hyperlocal advertising?
Hyperlocal advertising targets a small area, often a few miles or a handful of ZIP codes, instead of a whole city or county. It suits businesses whose customers must be close, such as home services, tutoring, salons, and clinics.
How big should my advertising radius be?
Set it by the drive time your crew or customers will accept, not a round number of miles. In Los Angeles traffic, that can vary a lot by direction. Base it on where your past jobs came from and how long they took to reach.
Is napkin dispenser advertising hyperlocal?
Yes. Your card only appears in the restaurants you pick from our network near your business, so it's seen by people eating in those neighborhoods. Clustering several restaurants in one area repeats your name to the same locals.
Can I target more than one neighborhood?
Yes. Pick restaurants in each area you serve and give each group its own QR code or offer code. That way you can see which neighborhood brings more calls and shift restaurants later if one pocket responds better.
Open spots
See which restaurants near you are open in your category
One advertiser per category per restaurant. We reply within one business day with what's open.