Health and wellness
Napkin Dispenser Ads for Optometrists
Napkin dispenser ads for optometrists reach the people squinting at the menu, the ones whose vision benefits and flexible spending accounts are quietly running out. You pick the restaurants near your practice, and no other eye care office shares those dispensers.
The Diner Holding the Menu at Arm's Length
Every restaurant has one. The person who tilts the menu toward the window, or borrows a friend's readers to see the specials. A napkin card from an eye doctor two blocks away is about as well-timed as advertising gets.
Keep the type on your card large and high-contrast for the same reason. If your own audience can't read the headline, the card isn't doing its job.
Open Enrollment, FSA Deadlines and the Fall Rush
Many vision plans reset on the calendar year, and many employers hold open enrollment in the fall. Flexible spending accounts often have use-it-or-lose-it deadlines, so plenty of patients realize in November that they have money set aside for glasses.
A fall card that says use your vision benefits and FSA before they reset fits that moment. In January, switch to a new-year exam message while benefits are fresh.
Back-to-School Eye Exams
Parents start thinking about eyes when a teacher mentions a child squinting at the board, usually in the first weeks of school. Summer is when you want to get ahead of that.
Family restaurants in July and August are full of parents planning the school year. A card offering kids' eye exams before school starts reaches them before the reminder note comes home.
Advertising Exams and Eyewear Prices in California
California's optometry rules generally require advertised eye exams and eyewear offers to be clear about what's included. Federal rules also give patients the right to a copy of their glasses and contact lens prescriptions.
Keep pricing off the card, since your offers change and the card stays up for weeks. Point people to booking and let your staff explain plan coverage.
Counting Exams the Card Booked
Add napkin ad to the how did you hear about us question on your patient intake, and give the card a QR code that opens a booking page only the card uses.
Look past the exam itself. Note whether napkin patients bought eyewear or contacts and whether they came back the following year. Those are the numbers to put into the calculator.
A note on advertising rules for optometrists
California optometry rules generally expect advertised exams and eyewear offers to be clear and complete, and federal rules give patients a right to their prescriptions. Check offer wording with your own advisor or the state optometry board guidance.
You approve every proof, so you stay in control of what goes to print.
From first call to your card on the table
- 1
Tell us where your customers are
Call or send the short form with your business address or the zip codes you serve. We reply within one business day with the restaurants near you that have an open spot in your category.
- 2
Pick your restaurants and a plan
Choose one restaurant, a cluster of five, or fifteen across an area. One advertiser per category per restaurant, so once you take the dentist spot at a restaurant, no other dentist can.
- 3
Approve your card
Send a logo, an offer and a phone number or QR code. We design the card, send a proof, and print it on heavy stock once you approve. You can also send a print-ready file.
- 4
Your ad goes on every table
We install your card in every dispenser at your restaurants on the next route visit, then check it on regular visits and send you photos.
- 5
Track and adjust
Use a code, a tracking number or a QR link that appears only on the napkin card. Swap the offer with the season. Add restaurants in areas that respond.
Flat monthly plans
Design, printing, installation and route visits are included in every plan.
Single Spot
$149/mo
1 restaurant
Your card in every dispenser at one restaurant you pick.
- Every dispenser in one restaurant
- Free ad design, proof and printing
- Category exclusivity at that restaurant
- Route visits with photo check-ins
Neighborhood
$499/mo
5 restaurants · about $100 per restaurant
Five restaurants clustered around your business or service area.
- Every dispenser in 5 restaurants
- Free ad design, proof and printing
- One free design change per quarter
- Category exclusivity at each restaurant
- Route visits with photo check-ins
Area Takeover
$1,199/mo
15 restaurants · about $80 per restaurant
Fifteen restaurants across the zip codes you serve.
- Every dispenser in 15 restaurants
- Free ad design, proof and printing
- Monthly design changes
- Category exclusivity at each restaurant
- First pick of new restaurants in your area
3-month minimum term, then month to month. Multi-area and multi-location campaigns: call (818) 383-6869.
Questions optometrists ask us
When should an optometrist run a napkin ad?
Fall is the strongest window because vision plans and flexible spending accounts often reset at year end. Summer is the second, for back-to-school exams. Running year-round with a seasonal card swap keeps your name familiar between those peaks.
Should I list vision insurance plans on the card?
If you accept a short list of common plans, yes, because patients often choose an eye doctor by plan. If the list is long, say most major vision plans accepted, if that's accurate, and put the full list on your booking page.
Is it worth it if I sell frames and contacts too?
That's for you to judge with your own numbers. Think about what one new patient usually spends on an exam plus eyewear, and what a family that returns each year is worth. Our calculator lets you test those inputs.
Can I compete with chain optical shops on a napkin?
A napkin card can't outspend a chain, but it can do something they don't: tell a neighborhood that a local eye doctor is a short walk away. Your name and your street are the message. One eye care office per restaurant keeps that space yours.
Open spots
See which restaurants near you are open in your category
One advertiser per category per restaurant. We reply within one business day with what's open.