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Napkin Dispenser Ads for Auto Repair Shops
Napkin dispenser ads for auto repair shops reach drivers at the restaurants around your bays, people who'll need brakes, a smog check or an AC repair sooner than they think. You pick the restaurants, we design and install the card, and no other repair shop shares those dispensers.
Dropping the Car Off and Walking to Breakfast
Many of your customers already eat near your shop, because they drop the car and walk to the closest breakfast spot to wait. The restaurants within walking distance of your bays are full of drivers mid-repair at someone else's shop, too.
A card on those tables reaches people who are thinking about cars at that exact moment. Next time, the shop down the street they read about over coffee is an easy choice.
Smog Season, Summer AC and the First Rain
California drivers get a smog check notice with many registration renewals, which makes smog a steady reason to advertise if you're a licensed station. Summer heat brings AC repairs. The first real rain in the fall brings worn wipers, bald tires and brake jobs.
Matching the card to the month keeps it from blending into the table. Swap it two or three times a year.
- Spring: smog checks and pre-road-trip inspections
- Summer: AC diagnosis and cooling systems
- Fall and winter: tires, wipers and brakes for the rain
What the Bureau of Automotive Repair Expects
California's Bureau of Automotive Repair has rules for how shops advertise and price work. Shops generally have to provide a written estimate and get approval before work starts, and many print their ARD registration number on ads.
If you offer a free inspection or code scan, describe exactly what it includes. Check the current advertising rules with the bureau before approving the proof.
One Comeback Customer Pays for a Lot
An auto repair customer isn't one ticket. A household that trusts you brings in oil changes, brakes, tires and the teenager's first car. Use your own average repair order and how long good customers stay with you when you size the plan.
Track with a napkin-only offer code or a dedicated phone number, and have the service writer ask new customers how they found you.
A note on advertising rules for auto repair shops
California's Bureau of Automotive Repair has rules on shop advertising and written estimates, and many shops show their ARD number on ads. Confirm current requirements with the bureau before approving your card.
You approve every proof, so you stay in control of what goes to print.
From first call to your card on the table
- 1
Tell us where your customers are
Call or send the short form with your business address or the zip codes you serve. We reply within one business day with the restaurants near you that have an open spot in your category.
- 2
Pick your restaurants and a plan
Choose one restaurant, a cluster of five, or fifteen across an area. One advertiser per category per restaurant, so once you take the dentist spot at a restaurant, no other dentist can.
- 3
Approve your card
Send a logo, an offer and a phone number or QR code. We design the card, send a proof, and print it on heavy stock once you approve. You can also send a print-ready file.
- 4
Your ad goes on every table
We install your card in every dispenser at your restaurants on the next route visit, then check it on regular visits and send you photos.
- 5
Track and adjust
Use a code, a tracking number or a QR link that appears only on the napkin card. Swap the offer with the season. Add restaurants in areas that respond.
Flat monthly plans
Design, printing, installation and route visits are included in every plan.
Single Spot
$149/mo
1 restaurant
Your card in every dispenser at one restaurant you pick.
- Every dispenser in one restaurant
- Free ad design, proof and printing
- Category exclusivity at that restaurant
- Route visits with photo check-ins
Neighborhood
$499/mo
5 restaurants · about $100 per restaurant
Five restaurants clustered around your business or service area.
- Every dispenser in 5 restaurants
- Free ad design, proof and printing
- One free design change per quarter
- Category exclusivity at each restaurant
- Route visits with photo check-ins
Area Takeover
$1,199/mo
15 restaurants · about $80 per restaurant
Fifteen restaurants across the zip codes you serve.
- Every dispenser in 15 restaurants
- Free ad design, proof and printing
- Monthly design changes
- Category exclusivity at each restaurant
- First pick of new restaurants in your area
3-month minimum term, then month to month. Multi-area and multi-location campaigns: call (818) 383-6869.
Questions auto repair shops ask us
What should an auto repair shop put on a napkin ad?
One service you want more of, a simple offer like a code scan, your location and a phone number. Mentioning written estimates up front builds trust. Many California shops also include their ARD registration number; check the bureau's current advertising rules.
Which restaurants work for an auto repair shop?
Start with the breakfast and lunch spots within walking distance of your shop, since drivers wait there during repairs. Add a few restaurants on busy commuter corridors nearby. You choose every restaurant from our network.
Will a tire shop or dealer service department be on the same dispenser?
We place one advertiser per category per restaurant, so a dispenser with your card won't carry another repair shop. Restaurant owners approve every advertiser. If you see tire shops or dealer service as direct competitors, tell us when you book.
How do I track calls from a napkin ad?
Use a phone number that appears only on the card, or an offer like mention the napkin for a free code scan. Have your service writer ask every new customer how they heard about you and log the answer. Review it monthly.
Open spots
See which restaurants near you are open in your category
One advertiser per category per restaurant. We reply within one business day with what's open.