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Napkin Dispenser Ads for Car Dealerships
Napkin dispenser ads for car dealerships fit the parts of the store that don't change weekly: the service department, trade-in appraisals and the fact that your lot is a few minutes away. You pick restaurants in your market area, and no other dealership shares those dispensers.
Why the Service Drive Belongs on the Card
Vehicle prices and incentives change too fast for a printed card that sits on tables for weeks. Your service department doesn't. Oil changes, recall checks and brake service are steady needs, and every service customer is a future sales lead.
A card that promotes service, or a trade-in appraisal, stays accurate for the full run and brings people onto your property, where your sales team can take it from there.
Payment Ads and the Truth in Lending Trigger Terms
Federal truth in lending and leasing rules generally treat terms like a monthly payment, down payment or number of payments as triggers that require fuller disclosures, such as the APR and repayment terms. California also has rules on advertising specific vehicles and prices.
A card that small can't fit full financing disclosures cleanly. That's one more reason to keep payments off the napkin and send people to your site or showroom. Have your compliance team approve the proof.
Tax Refund Season and Model-Year Changeover
Showroom traffic rises when tax refunds land, roughly February through April, and again during the model-year changeover in late summer and fall. Holiday weekend sales events are their own season.
A trade-in card fits the refund months. A service card fits the long stretch in between. Book seasonal swaps two to three weeks ahead so they're printed and installed in time.
Restaurants Inside Your Primary Market Area
Manufacturers often measure dealer performance by a primary market area. The restaurants inside that zone are where your future buyers and service customers eat. Pick lunch spots near big employers and family restaurants in the residential areas closest to your store.
Counting Ups and Service ROs From the Card
Your CRM already tracks lead sources. Add napkin ad as a source, and give the card a QR code that opens a trade-in or service page your team can tag.
For the service drive, a napkin-only offer code on the repair order makes the count simple. Then compare sold units and customer-pay ROs from the card against what one vehicle sale is worth to your store.
A note on advertising rules for car dealerships
Federal truth in lending and leasing rules can require detailed disclosures once an ad states payment terms, and California has its own vehicle advertising rules. Keeping financing terms off the card and having your compliance team review the proof is the safer path.
You approve every proof, so you stay in control of what goes to print.
From first call to your card on the table
- 1
Tell us where your customers are
Call or send the short form with your business address or the zip codes you serve. We reply within one business day with the restaurants near you that have an open spot in your category.
- 2
Pick your restaurants and a plan
Choose one restaurant, a cluster of five, or fifteen across an area. One advertiser per category per restaurant, so once you take the dentist spot at a restaurant, no other dentist can.
- 3
Approve your card
Send a logo, an offer and a phone number or QR code. We design the card, send a proof, and print it on heavy stock once you approve. You can also send a print-ready file.
- 4
Your ad goes on every table
We install your card in every dispenser at your restaurants on the next route visit, then check it on regular visits and send you photos.
- 5
Track and adjust
Use a code, a tracking number or a QR link that appears only on the napkin card. Swap the offer with the season. Add restaurants in areas that respond.
Flat monthly plans
Design, printing, installation and route visits are included in every plan.
Single Spot
$149/mo
1 restaurant
Your card in every dispenser at one restaurant you pick.
- Every dispenser in one restaurant
- Free ad design, proof and printing
- Category exclusivity at that restaurant
- Route visits with photo check-ins
Neighborhood
$499/mo
5 restaurants · about $100 per restaurant
Five restaurants clustered around your business or service area.
- Every dispenser in 5 restaurants
- Free ad design, proof and printing
- One free design change per quarter
- Category exclusivity at each restaurant
- Route visits with photo check-ins
Area Takeover
$1,199/mo
15 restaurants · about $80 per restaurant
Fifteen restaurants across the zip codes you serve.
- Every dispenser in 15 restaurants
- Free ad design, proof and printing
- Monthly design changes
- Category exclusivity at each restaurant
- First pick of new restaurants in your area
3-month minimum term, then month to month. Multi-area and multi-location campaigns: call (818) 383-6869.
Questions car dealerships ask us
Can a dealership advertise monthly payments on a napkin card?
It can, but stating a payment, down payment or term usually triggers federal disclosure requirements like the APR, and a small card has little room for them. Many dealers keep payments off the napkin and promote service or trade-in appraisals instead. Have your compliance team decide.
Do napkin ads make sense for a dealership's service department?
Yes, because service is a steady need and the offer doesn't go stale. A card promoting oil changes, recall checks or brake service reaches nearby drivers who may not know your store services all makes. Check that claim before printing it.
Will another car dealer be on the same dispenser?
No. One advertiser per category per restaurant means a dispenser with your card won't carry another dealership. Restaurant owners approve every advertiser, and you choose which restaurants from our network carry your card.
How many restaurants should a dealership start with?
Area Takeover covers fifteen restaurants, which suits a store pulling customers from several neighborhoods. A smaller store or a single service promotion can start with the Neighborhood plan at five. See the pricing page for current plan terms.
Open spots
See which restaurants near you are open in your category
One advertiser per category per restaurant. We reply within one business day with what's open.