Professional services
Napkin Dispenser Ads for Grand Openings
Napkin dispenser ads for grand openings tell the people who eat around your new location that you exist, which is the first problem every new business has. You pick restaurants near your address, we design an opening card, and it can be on tables in time for your launch.
Nobody Knows You're There Yet
A new storefront is invisible for longer than owners expect. People drive past the same block every day without noticing a new sign, and your map listing has no reviews yet.
Restaurants a few blocks away are where the neighborhood gathers. A card saying you just opened around the corner gives people a reason to look the next time they drive by.
Working Back From Opening Day
Opening dates slip. Inspections, permits and contractors all move the date, so plan the card around a window, not a single day.
- Three weeks out: book the restaurants and send your logo and offer
- Two weeks out: approve the proof
- Opening week: cards go on tables
- A month or so in: swap to a regular offer card
Writing an Opening Offer That Ages Well
Avoid a specific date on the card if your opening could move. Now open or just opened stays true for weeks. Pair it with a simple first-visit offer and an expiration that's easy to read.
If you're running a giveaway or drawing, California has rules on sweepstakes and contests, including no-purchase-necessary terms. Put the full rules on your website and a short line on the card.
The Card After the Ribbon Cutting
The opening card does one job. After that, the dispenser space is yours to keep using with a regular offer. Staying on the same tables through the first months matters, because that's when new customer habits are still forming.
Plans run on a minimum term, so the opening card is the first of several. Design changes are included on a schedule that depends on your plan.
Picking Restaurants Around a New Address
Start with the restaurants that share your plaza or block, since their diners can walk over the same day. Then add a few spots where the people you want as regulars eat, near offices for a weekday business or near homes for a weekend one.
If you're opening a second location, choose restaurants near the new address, not the old one. Your existing customers already know you.
A note on advertising rules for grand openings
If your opening includes a giveaway, drawing or contest, California generally has rules on sweepstakes, including no-purchase-necessary terms. Keep offer expirations clear and check with your own advisor on any promotion.
You approve every proof, so you stay in control of what goes to print.
From first call to your card on the table
- 1
Tell us where your customers are
Call or send the short form with your business address or the zip codes you serve. We reply within one business day with the restaurants near you that have an open spot in your category.
- 2
Pick your restaurants and a plan
Choose one restaurant, a cluster of five, or fifteen across an area. One advertiser per category per restaurant, so once you take the dentist spot at a restaurant, no other dentist can.
- 3
Approve your card
Send a logo, an offer and a phone number or QR code. We design the card, send a proof, and print it on heavy stock once you approve. You can also send a print-ready file.
- 4
Your ad goes on every table
We install your card in every dispenser at your restaurants on the next route visit, then check it on regular visits and send you photos.
- 5
Track and adjust
Use a code, a tracking number or a QR link that appears only on the napkin card. Swap the offer with the season. Add restaurants in areas that respond.
Flat monthly plans
Design, printing, installation and route visits are included in every plan.
Single Spot
$149/mo
1 restaurant
Your card in every dispenser at one restaurant you pick.
- Every dispenser in one restaurant
- Free ad design, proof and printing
- Category exclusivity at that restaurant
- Route visits with photo check-ins
Neighborhood
$499/mo
5 restaurants · about $100 per restaurant
Five restaurants clustered around your business or service area.
- Every dispenser in 5 restaurants
- Free ad design, proof and printing
- One free design change per quarter
- Category exclusivity at each restaurant
- Route visits with photo check-ins
Area Takeover
$1,199/mo
15 restaurants · about $80 per restaurant
Fifteen restaurants across the zip codes you serve.
- Every dispenser in 15 restaurants
- Free ad design, proof and printing
- Monthly design changes
- Category exclusivity at each restaurant
- First pick of new restaurants in your area
3-month minimum term, then month to month. Multi-area and multi-location campaigns: call (818) 383-6869.
Questions grand openings ask us
How far ahead should I book a grand opening napkin ad?
Book two to three weeks before your opening. That gives time for design, your proof approval, printing and installation. If your date might slip, we can design the card with now open instead of a fixed date, so it stays accurate.
What kinds of businesses can use a grand opening card?
Any new non-food business opening a location in our area, from a dental office to a hardware store to a nail salon. We don't place ads for restaurants, food businesses, beverage brands, alcohol, cannabis or political campaigns.
What should a grand opening card say?
That you just opened, where you are and one reason to come in now, like a first-visit offer with an end date. Add a QR code to your map listing so early customers can find you and leave the first reviews.
What happens to the card after opening week?
Plans run on a minimum term, so after the opening you switch to a regular offer card. Design changes are included on a schedule that depends on your plan. Many owners keep the same restaurants and change the message.
Open spots
See which restaurants near you are open in your category
One advertiser per category per restaurant. We reply within one business day with what's open.